What was done:
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1. Identified the target audience for the project.

2. Developed a global promotion strategy for the month.
3. Identified the needs and issues of potential customers.

4. Created a unique advertising creatives.
5. Optimized advertising campaigns and stabilized client revenue.
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Challenge
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Increase brand awareness among the target audience on Instagram and TikTok, grow engagement, and drive sales through both organic and paid traffic.
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Solution
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We developed a cohesive visual concept and content strategy rooted in storytelling and emotion. The brand’s essence — “jewelry as a personal story” — became central to all content. We emphasized textures, hands, and close-up shots to convey craftsmanship. On Instagram, we built emotional resonance through lifestyle storytelling. On TikTok, we launched viral, native content featuring bloggers and UGC.
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Services
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- Visual identity and moodboard

- Content strategy & production

- Social media profile optimization

- Instagram & TikTok management

- Meta Ads campaigns

- Influencer & UGC collaboration
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Results
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★ 3x follower growth on Instagram in 3 months

★ 78% increase in social media–driven sales

★ Viral TikTok videos (one reached 350K+ views)

★ Surge in inbound collaboration requests from influencers
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