What was done:
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Audience research and creation of a new content strategy, updated profile description, developed a visual style for the account, created scripts for Reels and handled editing, optimized hashtags and keywords, created unique daily storytelling.

Work results:
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- Increased the number of followers from 71.6K to 103K in the first
6 months.
- Average Reels views grew from 20K to 150K per video.
- Monthly account reach increased from 220K to 390K.